So, I’m an unabashed fan of Nike+iPod. Love it, love it, love it.
And, I’m favorably inclined to Lance Armstrong. Not a huge fanboy, but, barring some bombshell revelation of pictures of him with gallon jugs of EPO, an IV in his vein, and random farm animals smoking post-conjugal cigarettes, Lance is OK as far as athletes go. (I’m still miffed at the whole Kristen split – seems entirely at odds with his views on marriage in “It’s Not About the Bike”, but we’ll leave that dog lie).
Anyway, Nike’s announced a “Run Like Lance” challenge, where it aims to collect 50K miles through Nike+iPod prior to the NYC Marathon in November.
Nike will donate $1 to the Lance Armstrong Foundation (LAF) for every mile run and logged by Armstrong and runners that visit www.nikeplus.com from October 2nd until November 5th. … Armstrong recently selected five New Yorkers, one from each borough, who are participating in this year’s marathon to serve as borough captains in the “Run Like Lance Challenge.” Runners from around the world can also contribute by logging on to www.nikeplus.com to donate miles to the borough of their choice.
Anyway, went to check the Nike+ site, and it’s running awful slow. Kind of a cool effect. Though $50K seems to be chump change for a group like Nike…
*** Per Blaine‘s comment, I want to be clear – Kudos to Nike for committing to the $50K; it’s leaps and bounds above what a lot of companies do. Stupid Gen X cynicism strikes again…